Understanding Media

As human beings, we are basically the result of two things; what we eat and what we think. A huge amount of our thoughts or beliefs regarding today’s modern society are influenced by a variety of mediums; television, newspaper, radio, books, magazines, advertising and of course the mind boggling mass communication vehicle that is the internet.

This is a massive shift when compared to as little as 100 years ago, where our ancestors learned most of what they knew through direct experience and day to day interaction with one another.